Madison Avenue thinks a tasty approach will give new life to Welch's grape juice.
Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: "For a TASTY fact, remove & LICK."
Somehow, I just can't see myself licking a magazine. It's not like it's a toad's head or anything.
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